Three things to start with
- Separate access from vehicle traffic
- Assess lighting
- Agree restocking times
The customer's route at a petrol station
Choose a position on the pedestrian route between vehicles and the shop, rather than relying only on visibility from the road. Customers need room to stop, choose and return with a bouquet. The machine should not narrow walkways or interfere with vehicle movements. Give the site operator a placement plan that includes open doors and the space required for restocking
A selection for a short stop
A customer making a short stop may have little time for comparison. Show price, bouquet size and the collection step clearly. Consider packaging for a short car journey as well: customers need to pick up and carry the bouquet comfortably. Avoid filling the display with small explanatory labels. Essential purchase information should be visible before payment starts
Restocking arrangements with the partner
Agree restocking times, a staff contact and what to do when someone notices a problem. Avoid placing undefined maintenance responsibility on petrol-station staff. Distinguish work performed by your team from situations the partner simply reports. Adjust stock using sales at this particular site, because passing traffic alone does not demonstrate demand for flowers or determine which bouquets customers want
