Three things to start with
- Assess visibility
- Check convenient access
- Evaluate servicing logistics
The buying occasion at a site
Begin by asking why someone would buy a bouquet at this exact location. A journey home, an upcoming visit and shopping after closing time serve different needs. Observe the site more than once, rather than during a single promising hour. Record approach direction, stopping space and nearby alternatives so the assessment describes a buying occasion rather than footfall alone
Practical suitability
Check space, base, power, connectivity, sun exposure and access. Identify where the restocking vehicle can stop and the route from it to the machine. Agree who maintains the surroundings and who can reach the equipment when an issue occurs. An attractive site can be difficult to operate if servicing questions are left until after installation and everyone assumes somebody else will handle them
A decision based on the whole operation
Compare locations using rent, restocking time, access hours and evidence of demand. More traffic does not necessarily offset longer journeys or higher rent. Use the same assessment sheet for each candidate. After opening, revisit the original assumptions and identify which proved useful and which call for changes to the range or schedule instead of treating site selection as a decision that cannot be revisited